Unlock Unbeatable Deals on Hotels and Activities with Goodie
Goodie is an app that helps you get the most out of your weekend and holiday trips. The app platform involves a subscription service for accommodation and activity plans. This provides customers with discounts on hotels and activities from partners at rates much lower than those advertised on large sites like Expedia and Agoda.
We think people want experience over things, so we use an experience-oriented marketing strategy to reach users. Urban dwellers often don't have the energy to search for leisure activities on their weekends, despite a strong desire to leave their homes.
UX/UI Design / Strategy
Japanese Investor
Travel
Problem
Japanese customers, accustomed to the convenience of using a ticket-based system for purchasing goods or services, face limitations in finding diverse and exciting weekend activities. With their preference for structured experiences, they often struggle to explore new options and end up feeling unfulfilled, spending their weekends at home.
Solution
Goodie solves the problem of limited options for Japanese customers seeking diverse and exciting weekend activities by curating a collection of exclusive, handpicked hotel and activity choices. Subscribers gain access to personalized recommendations and enjoy unbeatable discounts, ensuring a memorable weekend or holiday trip.
Process
Discover
Discovery Session
During the project kickoff, we conducted a discovery session interview with the project's founder to research and analyze the business objectives, stakeholders' expectations, and user base. The goal was to establish the initial scope, creative direction, and UX approach for the subscription website. We also conceptualized the branding, including the logo, colors, and typography selections.
Throughout the process, there were collaborative discussions with the client and stakeholders to ensure the platform worked efficiently for both customers and partner members. Based on the gathered data, we tailored the user journeys to align with the preferences of Japanese customers who are accustomed to using a ticket-based system for purchasing goods or services.
Define
Our research into current trends and user preferences, combined with the founder's business concept, informed the design of our customer journeys for the travel booking app. Goodie aims to cater to Japanese customers seeking diverse weekend activities by curating exclusive hotel and activity choices. By merging the founder's vision with customer needs, we developed a seamless user experience that provides personalized recommendations and an efficient ticket-based booking system.
Business Concept
Core Flows
Following our discovery sessions, we identified core user flows that form the basis of Goodie's user experience.
We used Invision’s Freehand tool to collaborate and create the core journeys, flows, and wireframes.
Develop
UX Wireframes
We refined the wireframes initially created based on stakeholders' and users' feedback, aiming to create a feed of hotels and experiences similar to Pinterest on both mobile and desktop. An onboarding process was added to onboard new users. The feed displays ticket amounts available for each booking. Booking with the app is similar to booking a hotel, except with a ticket reservation system.
Design System
Prior to developing the user interface and experience of the platform, we conducted a branding exercise to clearly define the brand identity. To ensure consistency and coherence, the design system's tokens have been carefully crafted in accordance with the brand guidelines.
Deliver
High Fidelity Design
The UI screens have been meticulously shaped through previous processes, specifically focusing on onboarding and subscription journeys. These screens play a crucial role in shaping the overall user experience of the Goodie app. Designed with insights from discovery sessions, wireframing iterations, and a comprehensive design system, they ensure a seamless and intuitive interface for users.
Conclusion
Goodie is an innovative solution that has the potential to revolutionize the way people in the Japanese market discover and enjoy local experiences. With its user-friendly interface, extensive database, and personalized recommendations, the app offers a seamless and enjoyable user experience specifically tailored to meet the preferences and needs of Japanese customers. Furthermore, the app's strong focus on supporting local businesses and promoting community engagement resonates with the values and cultural landscape of Japan, setting it apart from other similar platforms. Potential investors will have the opportunity to be part of a game-changing product that has the potential to disrupt the Japanese market.
Stack
