Marketplace:
Delivering the Future of Community-Powered Shopping
Marketplace aims to revolutionize the fragmented shopping market in Saudi Arabia. By understanding consumer behavior in the region, Marketplace will be distinguished from its competitors by increasing user engagement and optimizing the user experience for buyers and sellers.
UX/UI Design / Strategy
Confidential
E-commerce
Problem
Online marketplaces may be overwhelming to use for Saudi Arabia residents. They need a marketplace that is easy and rewarding to use.
Solution
Create a trusted consumer marketplace to buy and sell used items. Having an easy, fast, and convenient payment and delivery service. Define these key concepts providing value to its customers:
Easy
Provide a straightforward approach and solution though simple and friendly interactions within the marketplace.
Trustworthy
Become the reliable marketplace in the region providing complete product information attaining loyal customers. Bring trust to both parties.
Local
Create opportunities of community engagement. Incentivising the use of the platform to our emotional consumers.
Process
Discover
Discovery Session
To kick off the project, we began with researching and analyzing the business objectives, stakeholders' expectations, and user base. We conducted a discovery session interview with the project's founder to establish the initial scope, creative direction, and UX approach.
Key points and Expectations
• The founder was convinced that this product segment had a niche opportunity and potential to thrive in the region.
• The app will have unique features that will distinguish it from competitors. It will foster trust between buyers and sellers while targeting the Saudi market for faster logistics and community building. A money-back guarantee will also be offered.
• We have defined the core user flows for the Marketplace based on insights from our discovery workshop.
Define
Empathy mapping
To create the platform app, we researched competitor marketplace apps and industry trends. We wanted to ensure we targeted our audience effectively, so we conducted interviews with Saudi nationals in the Gulf region to eliminate any biases from the founder. Through survey questionnaires, we gathered valuable insights into audience behavior patterns and qualitative information, which we used to create our personas.
UX Approach
By focusing on the following key areas, we can get users engaged in the site experience.
Know the users
Begin by learning the user behavior and preference to keep the content always relevant.
Personalize content
Present users with personalized content based on their preferences.
User control
Allow users to configure content according to their preferences.
Engage and delight
Delight the user with site interactions. Encourage them to engage with promotional content.
Gain retention and loyalty
Encourage customer loyalty by reward system across the marketplace.
Core Flows
With insights from our discovery workshop, we defined these core user flows that will be key to the user experience of Marketplace.
Home
Overview of everything the site has to offer. Personalized content maybe possible with onboarding information from the user.
Categories
Filtered pages highlighting the chosen product category or brand categories to purchase.
Search
Find products to purchase in a way that suits any visiting user through keyword search queries.
Sell
Prominent feature on the site or app to post items to sell on the site or on the app.
Wallet
Prominent feature on the site or app for quick view of the user’s credit.
Sitemap / App Map
Information Architecture
According to the research findings, we organized the platform's navigation and content by prioritizing key features and information based on the user's needs.
Develop
UX Wireframes
We created low-fidelity wireframes to visualize the layout and navigation, refining them based on feedback from the stakeholder and users.
Design System
The brand identity was thoroughly defined through a branding exercise before developing the user interface and experience of the platform. The design system's tokens are meticulously crafted based on the brand guidelines to ensure consistency and coherence.
Deliver
High Fidelity Design
The high-fidelity screens have been completed, tested thoroughly, and necessary design adjustments have been made.
Conclusion
This Marketplace MVP app is now ready for presentation to investor clients. It addresses the fragmented shopping market in Saudi Arabia while also providing immense value to potential users. Through extensive research and user-centric design, this platform will provide a unique and fresh user experience for both buyers and sellers. The intuitive interface, streamlined transaction process, and tailored recommendations enable users to effortlessly connect, engage, and transact within their local community. This marks the beginning of an exciting journey towards transforming the way people shop and interact in the Saudi region, ultimately unlocking new opportunities for businesses and individuals alike.
